One of the most basic ideas behind marketing is direct response advertising. With direct response advertising, your goal is to solicit a response from a possible new customer. This works in the form of colleges also. Colleges will use recruiting tactics, visit schools and even just by using brand image, they will bring in new students. Look at the below mascots and I bet most people will recognize them.
If your school is not lucky enough to have brand image, you will have to get creative and market yourselves online. This portion is not just a gimmick, but a planned strategy, follow the four rules:
1. Set some clear and measureable objectives and strategies for your company.
2. Understand your audience motivations and behavior, with social media being the main avenue for college level students, focus here.
3. Develop a creative approach appropriate for the brand in a few different platforms.
4. Define your success metrics.
These four steps seem to be overwhelming for most, but that is what the HELM group specializes in, let us worry about the creativity and watch your consumer base grow. Here is a success story from the HELM group, ever heard of the University of New Haven? Exactly, not a well known school but look at the approach they took to increase their enrollment by offering a full ride scholarship to 4 students who submitted an entrepreneurial idea and created a Facebook page around it. Think their enrollment will increase because of this? You bet and here at the HELM group, we will put this type of strategy in place for you. Here is the story of sucess:
Free tuition competition at UNH
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