H.E.L.M. Understands College Marketing and College Students like NO other company

H.E.L.M. creates "BUZZ."

• We will ease the ability to locally advertise and use school papers to your advantage.
• We will interact with student customers online at social networking sites like Facebook, or at student-focused Web sites like Student.com and SparkNotes, which have student message boards. 
• We will help you assess if it would be effective to  purchase online ads with sites like Campus Hook and STA Travel, which have an entirely student audience.
• We turn campuses into ads using companies such as New Age Marketing, a marketing firm that focuses on the student market and has a dedicated “Campus Postering” service.
• We use companies like BzzAgent to help you put your product in front of students who will talk about it.   THIS IS THE "BUZZ !!"
• THIS IS ALL JUST THE BEGINNING  -- THE REWARD IS AROUND THE CORNER

IS THIS FOCUSED MARKETING WORTH THE EFFORT ??  

YES  --  look:

Reasons students are worth a slice of your marketing budget:

•      College students eventually become educated, brand-loyal consumers.
•      The college market is geographically stable.
•      More than 15 million U.S. college students spend more than $200 billion annually.
•      Consisting almost exclusively of 18- to 24-year-olds, the college demographic is age stable.
•      Marketing to college students is cost-effective because they respond more favorably to grassroots messaging than to flashy ads.
•      College students are trendsetters, often focused more deeply on their friends and family—and their cash—than on their studies. So even when they’re not making purchases, they’re influencing them
•       College students are “trial receptive,” meaning that they are open to new ideas and have yet to develop strong brand affiliations; as such, they are an ideal market for companies that want to color outside the lines.

WE know where the kids are....

and... where they are not...

H.E.L.M. understands that because they grew up in an ad-saturated world, college students are harder to reach with traditional advertising. They are more likely to respond to word of mouth, including recommendations from their friends.  H.E.L.M. also understands that while the college market is incredibly stable and static, individual student consumers are moving targets, changing both attitudes and addresses frequently.        

H.E.L.M. has all the bases covered !!!

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