Sunday, February 19, 2012

HELM brought our secondary-education market out of the woodworks !! Business has tripled !!!

We have a very small business in Benswich, Oregon making recycled blue bottles.

We were introduced to H.E.L.M. by a friend.  Serendipitous success !!
H.E.L.M. made us the most successful blue bottle business in Northern America !!  Wow !!

We started out with great ideas, but no plan to "bring it all together."
Our blue bottles were recycled, and perfect for sending messages to sea, but we didn't know how to target the consumers that would have interest (secondary-education students).
 Below we share with you how H.E.L.M. supplied our dramatic success.

How does H.E.L.M. incorporate data into effective marketing to customized clients?

  • Analytics: Look at search terms to see what topics people are looking for.
  • Social data: Do a listening audit to see what the wider world is concerned about around the subject.
  • User testing: We talk to real users of your site to see what’s missing and what’s valuable to them.
  • Location-based data: Look at key-statistics in your area to focus your topics.
The Blue Bottle Company realized...
You have to put the data into context. “Data itself is not the answer. Insight is the answer,”
By having an understanding of their market, and established methods for contacting and influencing buyer decisions, we have tripled our company size.




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