Mobile shoppers are moving targets, so stationary forms of traditional branded engagement need not apply. Effective mobile marketing strategies accentuate the unique strengths of the medium and must work to solve the numerous elements of variability associated with marketing in the moment. The mastery of managing this volatility will prove to be of great worth as the opportunity to engage consumers in a contextually relevant manner, based on knowledge of both time and space, with campaigns that provide increased interaction and social relevance, is unrivaled in any other communications medium.
The H.E.L.M. Group will allow your company to harness the power of mobile marketing by providing interactive marketing with social relevancy. This is exactly what draws the respect and attention of college students today.
Today's digital-native consumer is empowered with more information and access to brands than ever before. They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared. As such, successful marketers can no longer simply market at consumers. They must learn to market to context and, in turn, remain (or become) relevant. The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point. We made the "blueprint" for these complex and highly effective marketing techniques.
The bottom line is that H.E.L.M. "has the ear" of the college student.
No comments:
Post a Comment