Facebook, just another social site or a land of oppurtunity?

One may say Facebook is for socializing only, but amazingly Facebook is a marketing dream! Facebook has a bad reputation for being around so kids can hang out and talk with each other, but have you ever noticed that Facebook serves as a free platform to get your company out there. A simple marketing plan to get a “Like” on a person’s page will multiply your company tenfold. Look at these amazing stats about Facebook and the target market you could reach:

Facebook.com average user figures and facts:

·         Average user has 130 friends on the site

·         Average user sends 8 friend requests per month

·         Average user spends an average 15 hours and 33 minutes on Facebook per month

·         Average user visits the site 40 times per month

·         Average user spends an 23 minutes (23:20 to be precise) on each visit

·         Average user is connected to 80 community pages, groups and events

·         Average user creates 90 pieces of content each month

·         200 million people access Facebook via a mobile device each day

·         More than 30 billion pieces of content are shared each day

·         Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users

·         Facebook generates a staggering 770 billion page views per month

Another way to get your company some recognition is the use of banner ad’s embedded into Facebook. Your company can use this feature to target specific groups based on the consumer likes, age and interests. If your company wants to target college students, that would be one of the criteria, those going to a higher education school. We can then show you how to test different images and text ad’s to see which one works. We can set it up to be pay per click on your site (CPC) or by the cost per 1,000 impressions (CPM).

Using a simple direct marketing tool like sending out emails to subscribers to hit “Like” on your site and they receive free shipping on the next order or 5 % discount on the next order will gain exposure to your site to their friends, which will gain exposure to their friends and so on, the possibility is endless and you can build a little community around your site. At the H.E.L.M. group, we can help you set this up.