Friday, March 2, 2012

Using a sales promotion to take advantage of online marketing.

Who doesn’t love:
A.)   Free food
or
B.)    A little friendly competition
taco-bell-doritos-finalPut the two together and you have an online marketing masterpiece! It’s as simple as introduce a new competition on tweeter to see who can get the most retweets and they win some free food. The pure genius portion of this is that they are spreading your product around the world and all you have to do is give up a little portion of your product. With the emergence of Twitter, it’s a simple few key strokes on behalf of the students and a multitude of marketing for your company. Dorito’s put this to the test with their Doritos Locos contest. The participants only had to make a tweet including #doritoslocostacos and #contest, that’s it! Whoever had the most retweeted won a visit from their Taco Bell truck for some free tacos. Yes, must online companies do not have trucks going state to state, but offer a new product or service, but the key is to get the word out.
taco-bell-throws-tweet-doritos-locos-taco

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