Do you bowl with a curtain in front of the pins?

Have you ever been bowling with the curtain in front of the pins? Just kept throwing the ball down there and waiting until the end of the game to see your score? Then why would you not track your online traffic? How do you know your blog is getting digs or your Facebook account is driving any traffic? There are simple ways to track the performance of your social media sites and here at The Helm Group, we will help you install and track your sites. Why do you say you really need to track them when things are fine? You are leaving money on the table by not analyzing your sites. You should always have multiple plans going at the same time and see which one outperforms the other or which one drives more referrals. Tracking your sites is the easiest and most powerful tool to any business. What do you gain by tracking? How about the ability to see how many unique visitors you have; the cost per visitor; how many page views per customer; how many customers came back; which application drove them to the site; and how much time they spent playing a game, watching a video or listening to music.

There are multiple individual tracking applications or even a large scale social media dashboard. One of the most simple to use is Google Analytics, by simply adding a unique code to the site, you can receive data at your finger tips to grab all the above information mentioned in the previous paragraph. You will know how the site is performing and look at it daily.

Want to expand to a more diverse application that takes all your social media sites and combines them into one report? Time is of the essence in marketing and seeing how all your sites are reacting can be the difference between generating a profit or loss. Using a social media dashboard like Unilyzer will show you all sites at one time and how they perform against each other, how many new customers, returning customers and how many hit the dreaded “back” button. Want to see how you are performing daily, weekly or monthly for up to a year? Want to see the trends of your sites? We can help you use these simple tools with easy graphics so that one does not become overwhelmed with all this information. We can explain what the bounce rate is or the stickyness and why you should worry about these. At The HELM Group, we will always steer you in the right direction!