What makes a great website sell itself?

There are some things to keep in mind when designing a website for consumers; segmentation and targeting, differentiation, and positioning. If you really want a business to succeed, you will have to appeal to a certain target market and design around the market segments. The following is a brief explanation on how we will help your company achieve its goals.

                                                      



Segmentation:

First we will help you perform a market segmentation which is breaking down consumers into a similar pool based on characteristics (gender, price, location, etc). Second, we would help you determine your market segment and then target your market, which is selecting a market segment that is attractive to your company. We can do this through a niche, which is targeting one segment and developing around that segment, or as individualized targeting which aims to a small group of people.

Differentiation:

Now that we compiled all the market segments for you, what do you do with the information? We start the differentiation process which is separating your services from your competitors; it’s what you do to your product. We will determine if you need product differentiation (specialized product), service differentiation (specialized service), personnel differentiation (exceptional employees), channel differentiation (focusing only on one channel of service), or image differentiation (Google vs AOL).

Positioning:

This is how your company designs an image in the minds of the market segment chosen. We will help you determine what attribute to use: product or service (the newest books), technology (all books online), benefits (try it before you buy it), user (all college texts available), competitive (our books are cheaper then campusbookrentals.com), or integrator (a full range of college, fiction, non-fiction books).

Watch this video to get a taste of our talent, we will show you not only how to establish your market, but how to organize your site as well:

Example from The HELM Group