Want to increase your customer base in four easy steps?

One of the most basic ideas behind marketing is direct response advertising. With direct response advertising, your goal is to solicit a response from a possible new customer. This works in the form of colleges also. Colleges will use recruiting tactics, visit schools and even just by using brand image, they will bring in new students. Look at the below mascots and I bet most people will recognize them.

 If your school is not lucky enough to have brand image, you will have to get creative and market yourselves online. This portion is not just a gimmick, but a planned strategy, follow the four rules:

1.       Set some clear and measureable objectives and strategies for your company.

2.       Understand your audience motivations and behavior, with social media being the main avenue for college level students, focus here.

3.       Develop a creative approach appropriate for the brand in a few different platforms.

4.       Define your success metrics.

These four steps seem to be overwhelming for most, but that is what the HELM group specializes in, let us worry about the creativity and watch your consumer base grow. Here is a success story from the HELM group, ever heard of the University of New Haven? Exactly, not a well known school but look at the approach they took to increase their enrollment by offering a full ride scholarship to 4 students who submitted an entrepreneurial idea and created a Facebook page around it. Think their enrollment will increase because of this? You bet and here at the HELM group, we will put this type of strategy in place for you. Here is the story of sucess:

Free tuition competition at UNH

HELM focuses on the "Green/Youth" market w/ground-breaking transformation

The H.E.L.M. Group leads the way again.
These images only scratch the surface of what H.E.L.M. is doing.
We are making our image and brand recognizable and attractive to the average college youth.   Through recycling, and focusing on the future of our children through conservation of resources, H.E.L.M. shines out for the future.
Please see what's possible...(The HELM way)

 We don't like to brag, but it must be shown to believe in the power of youth and the "Green" way.
We took this in Galveston,TX...

 and created a system which led to this in Davenport, IA.

Soon, we will be spear-heading recycled paper desks in the public library system. 

                                                      AND

The Federal Government Dept of Education has promised us $ 3 Billion in seed money to develop this and other furniture-related applications.  Very Exciting !!  We are a juggernaut of the youth industry, and we know how to market to them. 

Jobs and the Environment are number one concerns when college-age students are approached. 

We're helping the environment while creating jobs.  Unbelievable "magnetic" attention.

SAVE MONEY AND SAVE THE ENVIRONMENT  =  ONLY 1 STEP FOR YOU.

STEP 1: 

BUY USED TEXTBOOKS ---

YOUR SMART DECISION WILL MAKE THOSE TEXTBOOKS WHICH WOULD HAVE BEEN TRASH INTO "GREEN"  JOB OPPORTUNITIES !!!

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HELM is the "go-to" for "Green" goodwill in the future !!

The H.E.L.M. Group

Distinguishes itself by going beyond the reselling of textbooks, saving students money, and saving the environment.

 

Every book the H.E.L.M. Group processes is put back into circulation through a number of partnerships we have established.  We do not add to the landfills.  We recycle 100% off all books that have proved unsaleable. 

The students your company is targeting follow and respect "green-movements" just like this

Our positive steps naturally attract the attention of your target market!!! 

No book goes to waste,

and we support Eco-Libris

 

Our Talahassee public initiative....

Let's keep that book recycling -

Buy Used Textbooks !! 

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Our client and marketing base recognize the importance of moving into the future with an eye on conservation

 

 

HELM brought our secondary-education market out of the woodworks !! Business has tripled !!!

We have a very small business in Benswich, Oregon making recycled blue bottles.

We were introduced to H.E.L.M. by a friend.  Serendipitous success !!
H.E.L.M. made us the most successful blue bottle business in Northern America !!  Wow !!

We started out with great ideas, but no plan to "bring it all together."
Our blue bottles were recycled, and perfect for sending messages to sea, but we didn't know how to target the consumers that would have interest (secondary-education students).
 Below we share with you how H.E.L.M. supplied our dramatic success.

How does H.E.L.M. incorporate data into effective marketing to customized clients?

• Analytics: Look at search terms to see what topics people are looking for.
• Social data: Do a listening audit to see what the wider world is concerned about around the subject.
• User testing: We talk to real users of your site to see what’s missing and what’s valuable to them.

• Location-based data: Look at key-statistics in your area to focus your topics.

The Blue Bottle Company realized...
You have to put the data into context. “Data itself is not the answer. Insight is the answer,”
By having an understanding of their market, and established methods for contacting and influencing buyer decisions, we have tripled our company size.

DATA DRIVEN MARKETING is here to stay

The key to marketing is strategy driven through multi-media awareness. 
The H.E.L.M. Group makes the vast internet smaller using industry-specific analytics and direct-drive customer attainment.

Look at what we do...

1. We optimize customer engagement.
2. Utilise customer lifetime value to drive strategy
3. Maximise your marketing mix
4. Listen to your customers
5. Re-engage lost customers
6. Become more personalised, relevant and precise
7. Use social networking techniques to inspire brand ambassadors
8. Employ customer segmentation and behavioural targeting techniques

Finally, for maximum efficacy, we measure, test and adjust your programs for greater return. 

No one has more proven success targeting college students

Master "In The Moment" Mobile Marketing and discover a wealth of New Student Consumers !!!

Mobile is an action-oriented medium that is the "hunting-ground" of the college student.
Mobile shoppers are moving targets, so stationary forms of traditional branded engagement need not apply. Effective mobile marketing strategies accentuate the unique strengths of the medium and must work to solve the numerous elements of variability associated with marketing in the moment. The mastery of managing this volatility will prove to be of great worth as the opportunity to engage consumers in a contextually relevant manner, based on knowledge of both time and space, with campaigns that provide increased interaction and social relevance, is unrivaled in any other communications medium.

The H.E.L.M. Group will allow your company to harness the power of mobile marketing by providing interactive marketing with social relevancy.  This is exactly what draws the respect and attention of college students today.

Today's digital-native consumer is empowered with more information and access to brands than ever before. They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared. As such, successful marketers can no longer simply market at consumers. They must learn to market to context and, in turn, remain (or become) relevant. The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point.  We made the "blueprint" for these complex and highly effective marketing techniques. 
The bottom line is that H.E.L.M. "has the ear" of the college student.

Facebook, just another social site or a land of oppurtunity?

One may say Facebook is for socializing only, but amazingly Facebook is a marketing dream! Facebook has a bad reputation for being around so kids can hang out and talk with each other, but have you ever noticed that Facebook serves as a free platform to get your company out there. A simple marketing plan to get a “Like” on a person’s page will multiply your company tenfold. Look at these amazing stats about Facebook and the target market you could reach:

Facebook.com average user figures and facts:

·         Average user has 130 friends on the site

·         Average user sends 8 friend requests per month

·         Average user spends an average 15 hours and 33 minutes on Facebook per month

·         Average user visits the site 40 times per month

·         Average user spends an 23 minutes (23:20 to be precise) on each visit

·         Average user is connected to 80 community pages, groups and events

·         Average user creates 90 pieces of content each month

·         200 million people access Facebook via a mobile device each day

·         More than 30 billion pieces of content are shared each day

·         Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users

·         Facebook generates a staggering 770 billion page views per month

Another way to get your company some recognition is the use of banner ad’s embedded into Facebook. Your company can use this feature to target specific groups based on the consumer likes, age and interests. If your company wants to target college students, that would be one of the criteria, those going to a higher education school. We can then show you how to test different images and text ad’s to see which one works. We can set it up to be pay per click on your site (CPC) or by the cost per 1,000 impressions (CPM).

Using a simple direct marketing tool like sending out emails to subscribers to hit “Like” on your site and they receive free shipping on the next order or 5 % discount on the next order will gain exposure to your site to their friends, which will gain exposure to their friends and so on, the possibility is endless and you can build a little community around your site. At the H.E.L.M. group, we can help you set this up.

If Jordan was in high school again, what college would he go to?

Michael Jordan's 32-year-single-game scoring record was tied by this high schooler, guess what college he is going to? That's right, its the College of Charleston! The same very school that we did an extreme makeover on their website. We took their website

From:                                                                            To:

Just by consulting with the H.E.L.M. group, the College of Charleston has snagged this top prospect basketball player. We showed them how to change they way they targeted prospective students and increase their brand image. With some small direct marketing, they were able to follow up on a lead form this future Jordan.

The next Jordan?

College of Charleston website

Campus websites, is it a slam dunk?

You may think that making a website that appeals to a perspective college student is simple, but not really! It takes some key elements to appeal to a new student. Check out this video that compares two schools and what should be in the website:

NMHU vs CSUS, you be the judge