Network Marketing

Communication has changed, people want to be heard and social networking is a great tool to achieve that purpose.  Different brands, politicians, governmental organizations, and many others have been forced to accept this new way of communication.  If they didn’t, they would not be heard and people would not receive their message.

Social Networks are a natural platform. Brands can explore and prove their products and services before launching them into the market.  Companies are creating forums for their clients to promote ideas of products and share opinions about themselves. With this, they not only give a sign that they are paying attention but the clients are part of the creation process of a new product or service. 

The free innovation covers; observation, experimentation, orchestration, collective creativity, collaboration, sharing ideas, co-creation, and bringing their company close to their customers.

Below are proposed principles to marketing through the main platforms and Social Networks, where different people and brands are expressing their ideas around the world.

Interaction Principles

Answer the questions and consider the follower’s opinions, this is very important at the moment.  Each question you answer is an opportunity of loyalty and strengthening the follower’s cooperation with what you say and do. Each opinion that you consider is a unique sign to your followers, if you actually listen to what the follower has to say and if you take time to comprehend. The more information you have about your followers, the more knowledge you have about them you will recognize what your follower needs are to satisfy them.

Selection Principle

Be wise on who you reply to, who to recommend, who to share, and who to follow. If not you will lose coherency and consistency with your audience.  Communicating and writing about things you really know strengthens your image, assertively, and credibility.

Materialize your selection by creating lists and groups of similar profiles and contents. This will optimize your recommenddations and link accounts to your profile. Remember that a good recommendation usually becomes a good promotion for your account and you’ll start to build a reputation.

Quality Principle

Quality is an important relation to the content that you create and distribute. The degree of assertiveness and relationship of your content with your followers depends on how you inter act, because it is where you develop the knowledge and needs of your followers.

Being emphatic allows you to look deeper at the motivation of your followers. This makes it easier for the production of content to be of higher quality. With higher quality you are able to create or reproduce high-rated content to your followers, creating close ties will make a stronger loyalty of your followers.

Automation Principle

Do not automate too much of your account, you will lose the link with your followers. People value a personalized treatment. The automatic and standardized answer weakens the link between the followers, therefore, weakens loyalty.

Relevance Principle

Everything you write and communicate should give real value to your followers. The followers value the utility of the contents that you provide and recommend.

Attraction Principle

Always draw attention to your followers. Write and share important information to the target groups. Surprise your follower every day in shape and substance of your content. You can do this by debates, pictures, and videos.

Reputation Principle

Be consistent with what you say and you will achieve prestige among your followers. Never lie or invent comments that don’t have the power to gain followers in the short run. A lot of times we fall into the temptation of posting some sensationalist news to get some impact, but we are actually mortgaging our credibility in the long run.

Coherency Principle

Never, contradict yourself. You must revise everything before you upload something. Respect the editorial line of your biography. Remember that you owe all the respect to the followers have put trust in you. Changing your mind from one day to the next in the network, may generate the reject of your community.

Empathy Principle

Put yourself in other’s shoes, understand what he/she needs and wants. Empathy allows you to generate high-demanded and accepted contents from your audience.  This translates into a high tuning between what you do and what you audience wants, affecting positively in the loyalty of your followers.

 Innovation Principle

It creates a new and significant value for a lot a people. You have to enhance the capacity of converting a good idea into a product, service or successful process.

Innovation in the social networks allows you to communicate with people which you wouldn’t normally have the chance to meet. Tools such as Facebook, Twitter, Google+, YouTube, LinkedIn and other, allow you to manage brands, political campaigns, educate about digital platforms, create community support services, and provide direct customer service. The statistics indicate that 500 million is the number of impressions that the customers share online annually with other people about products and services.