Thursday, April 19, 2012

China E-Marketing Potential

Why not consider China to broaden your customer and secondary learning group bases?
China has the largest number of internet users. There are presently over 380 million internet users in China, which account for one fifth of the 1.75 billion internet users the world over. 
Of these users, 176 million are users of social networking sites, and over 280 million are search engine users.

The value of online business transactions in China has reached 36.5 billion US dollars.
The use of social networking sites has also been expanding much more rapidly than expected, with the actual number of users exceeding predictions by over 50 million people. Even more importantly, over the past year the number of online business transactions grew by 82% while the value of these transactions more than doubled.
Why avoid these enthusiastic Chinese consumers?

** By learning to effectively employ Chinese search engines, being culturally sensitive in how you target a foreign audience, and learning to navigate the language barrier, a relatively modest investment of time and effort may pay dividends later.

 By simply translating the homepage on your website into Mandarin to encourage people to conduct business with you in English, your page will be able to appear in Chinese search engines.


Considering China's rapidly expanding economy and internet user base, it only makes sense to venture forth into Chinese e-marketing.
There's still plenty of green grass (or bamboo) to eat in China.  Make money while others stay in the U.S. !!

No comments:

Post a Comment